Luis Guillermo Cruces Altahona

Experience

Same method, different teams.

Software, marketing and operations projects. Open a role to see the problem, the decision and the result.

  1. Project & HR Manager

    Digital agency · Remote · Aug 2024 to present

    Internal operations platform

    • ProblemOperations ran on spreadsheets.
    • DecisionAs sole PM for a 4-person team, turned the manual workflow into specs and acceptance criteria, and planned sprints of 12 and 15 items across 3 workstreams.
    • ResultA platform that replaced the spreadsheet workflow. A high-risk feature tested in a spike first, and a data gap caught during reconciliation.

    Live alerts desktop tool

    • ProblemThe streaming team needed on-screen alerts driven by live events.
    • DecisionBuilt a first version with Claude Code from the requirements, iterated on user feedback and replaced fragile scraping with a direct API.
    • ResultA portable Windows app with 6 overlays and 13 automated test suites, later extended by the IT team.

    Growth and people

    • 208Kmonthly website impressions within 12 months
    • 7+brand profiles in Meta Ads, USD 3K to 4K a month
    • 5people across recruitment, content and operations

    Owner of a reactivation program for former sales agents, turned from a leadership draft into an executable plan.

  2. Digital Marketing & E-Commerce Lead

    Freelance · Construction equipment retailer, 5 branches · Argentina · Jun 2025 to Jul 2026
    • ProblemThe online catalog did not match stock or prices, so neither ads nor search could work.
    • DecisionRebuild the catalog first, automate the repetitive work with a Python and LLM pipeline, and turn the store into a catalog with WhatsApp consultations.
    • ResultOrganic clicks doubled, impressions nearly tripled, and every lead was measured.
    • 2,300live products, from about 600 test ones
    • ~500 hof manual work done in one week
    • 736 → 1,513monthly organic clicks
    • 2,438qualified leads tracked

    Sole digital lead with a 2-person team, reporting to the owner.

  3. Recruitment & Automation IT Specialist

    Elite Digital Marketing Services · Remote · Jan 2024 to Aug 2024
    • < 1 weekto a live recruitment pipeline
    • 7,000+applications processed
    • 237hires, still in use

    Coordinated the automation build and creative briefs while managing USD 30K+ in Meta campaigns. Documented the HR process and ran structured interviews.

  4. Sales Intern to Store Manager

    Pirotécnica Fire 23 · Venezuela · 2018 to 2024, seasonal
    • USD 160Kseasonal revenue with the team

    Grew from intern to Store Manager through forecasting, inventory priorities and client retention. Worked directly with the sales staff and kept the store's accounts.

Education

Systems Engineering, Universidad Politécnico Santiago Mariño, 2020 to 2025.

Google Analytics 4 certification. EF SET English, C2 Proficient (81/100), 2026.

Side project

A Scrum exam simulator: 50 questions, each cited to the Scrum Guide 2020.

Tools